What is Inbound Marketing?

Posted 16th July 2019 at 11:00 am

inbound marketing

You may be familiar with the concept of content marketing – attracting and engaging potential customers with online material that proves your expertise as a brand but does not directly sell to the customer. Well there’s a new marketing buzz word in town, which is very closely related: inbound marketing. In the good old Mad Men days, brands were taken to the customer via outbound marketing activities such as TV, Radio & newspaper advertising, mailshots, and other outward facing methods. With inbound marketing, the emphasis is not on going out and finding the customers but encouraging the customers to come... Read more

5 reasons to switch to a hybrid or electric company car

Posted 10th July 2019 at 2:28 pm

electric car

1. Significant tax savings From April 2020, as a move by the government to encourage the switch to low emissions vehicles, the taxable benefit on company cars will change significantly. Hybrid plug in vehicles benefit in kind rates will drop further. As an example, a higher rate taxpayer will pay almost £5,000 tax per year on a BMW 320d, whereas a driver of a BMW 330e with a petrol engine and battery with up to 37 mile range will pay under £2,000. Fully electric vehicles take this further with benefit in kind rates of 0% for 2020/21, 1% for 2021/22... Read more

What makes a great leader?

Posted 5th July 2019 at 9:36 am


Unless you’ve been living under a rock recently, you’ll have noticed that there is a leadership battle going on for the top job in government! You’d be forgiven for thinking that this particular leadership role seems to just be handed out without any real consideration of whether the candidate is right for the job – and you might be right! Anyone can be a ‘leader’ but not everyone can be a ‘good’ leader, let alone a ‘great’ one! So what are the qualities of a great leader, and how can you develop your own leadership skills to benefit your business?... Read more

Becoming a Carbon Neutral Business

Posted 28th June 2019 at 8:57 am

The UK government recently declared a climate emergency and set a target of achieving net-zero carbon emissions by 2050. Many individual UK cities and local authorities have gone further than this, with a number committing to becoming carbon-neutral by 2030. But how can businesses help achieve these local and national targets?   Reduce energy use Energy use is most companies’ biggest contributor to their carbon footprint. The good news is that taking steps to reduce your energy use can save you money as well as saving the environment! Obvious actions to take include switching off lights, heating / cooling, and... Read more

Coping with stress at work

Posted 21st June 2019 at 8:25 am


We all feel ‘stressed’ at one time or another in our lives, but how can we tackle this to ensure that our work and our personal lives don’t suffer? It’s all very well to say that we should ‘avoid’ stress, but this is easier said than done, especially for business owners, whose source of stress may well be their own business! So assuming that we don’t want to pack it all in and get a less stressful job, what can we do to manage periods of stress?   Take control of the situation It’s no good just burying your head... Read more

Six Things you need to know about Bank Holidays

Posted 14th June 2019 at 7:42 am

bank holidays

England and Wales have eight permanent bank holidays per year: New Year’s Day, Good Friday, Easter Monday, May Day, Spring Bank Holiday, Late Summer Bank Holiday, Christmas Day and Boxing Day. Bank holidays are slightly different in Scotland and Northern Ireland.   Employees do not have a statutory right to take bank holidays off work. Employees can be expected to work on bank holidays, can have these designated as part of their annual leave entitlement, as additional paid holiday over and above their holiday entitlement, or any other arrangement as dictated by their contract of employment.   Similarly, employees have... Read more

Managing staff summer holidays

Posted 6th June 2019 at 2:20 pm


If you’re an SME or Micro-Business, the next few months can prove a real headache as a large proportion of your staff want to jet off for a well-earned summer holiday. This problem is of course compounded if the majority of your employees are parents, as they will all be needing to go away within the same 6 week period to avoid a hefty fine for school absence!   Factors to consider The most obvious consideration is ensuring that you are not understaffed by letting everyone go off on holiday at once. You should also be careful that anyone who... Read more

Business Awards – Are they worth the bother?

Posted 31st May 2019 at 10:30 am

business awards

The business awards season is in full swing, with photos of beaming finalists shared all over social media, giving attention at least temporarily, to their companies. But are these awards really worth it? Do they do anything for you as a company or an individual long term, or are they all about making money for the organisers? Well the obvious answer is that the organisers of any event-based awards are always going to get a lot more out of it financially than you are! With tables regularly charged at £1000 each (and considerably more in London), there is significant money... Read more

Protecting your State Pension

Posted 24th May 2019 at 9:47 am

state pension

Did you know that you could protect your entitlement to the State Pension by making a claim for Child Benefit? Child Benefit is a universal benefit payable to a person who is responsible for a child under 16 (or under 20 if in approved education or training), as a contribution from the government towards the cost of raising the child. It entitles you to £20.70 for the first child, and £13.70 for each additional child per week. Child benefit received for children under 12 also entitles you to National Insurance credits, which can help protect your entitlement to a State... Read more

Is that email REALLY from HMRC?

Posted 17th May 2019 at 10:48 am


Fake, fraudulent, or phishing emails are an unfortunate side-effect of the digital age. With fraudsters using ever more sophisticated technology to make their emails look legitimate, how can we tell genuine HMRC emails from the fakes? You might think that you just need to look at the email address to see if an email is from a legitimate source. This used to be the case, but now fraudsters have the ability to spoof email addresses, so they can make it look like their phishing email is from a legitimate HMRC email address. This means we have to look for other... Read more