Pay-per-click (PPC) is a form of Internet advertising where you pay only when customers click on a link to visit your website. Such adverts appear in a column to the right of the free results on search engine result pages.
This can be a very quick to set up and highly cost-effective form of advertising, but it requires strategic thinking, high-quality analysis and ongoing monitoring.
You will need to consider, for example, your target audience and how long you want adverts to be activated for. Choosing the correct keywords is also essential – you need to know which keywords your customers will search on. The advert itself is only 100 characters, so your copy needs to be compelling and targeted.
You can choose to run different adverts in specific regions and at various times of day or night, so you could prepare several adverts to see which works best. The major search engines offer analytical tools for tracking the process of your campaign, so you can see how visitors find your website, how they navigate through it, and how they become customers.
For expert advice on PPC, please contact The Web in a Box on 0121 559 1070 or email info@thewebinabox.co.uk.
To find out more about how we can help you, please contact us.
Tel: 0121 559 1071 | Fax: 0121 561 2243 | Company Number: 06213690 | Place of Registration: England
Websites for Accountants - WebWatch UK